Sales of the Chevrolet Camaro trail both the Ford Mustang and Dodge Challenger, prompting the company to announce discount offers aimed squarely at Mustang owners.
As revealed by GM Authority, a nationwide offer from Chevrolet will provide current Ford Mustang owners with a $2500 cash allowance for the rest of August as long as buyers take retail delivery of their cars by September 3, 2019. The offer also stipulates that buyers must be a current owner or lessee of a Ford Mustang for at least 30 days prior to purchase.
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The $2500 cash allowance can be used for various different trim levels of the Camaro, including the entry-level $25,996 LS as well as the 1LT, 2LT, 3LT, 1SS, 2SS and 1SE offered exclusively with the ZL1. The offer lowers the base price of a new Camaro to $23,495, while the starting price for the range-topping ZL1 drops from $62,995 to $60,495.
Chevrolet delivered a total of 24,516 new Camaros in the first half of the year. That’s well down on the 28,668 sales enjoyed by the Dodge Challenger and the 38,542 Mustangs Ford managed to shifted exclusively in the U.S. in the first half of the year.
It’s not uncommon for car manufacturers to offer generous incentives to owners of rival vehicles, and Chevrolet is clearly hoping to make up lost ground with this move. Nevertheless, while it may boost sales in the short term, a report that GM had stopped work on the seventh-generation Camaro and will likely drop it from its line-up in 2023, if true, might mean that Chevy’s pony car’s future is in jeopardy.