If you’ve got a guilty conscious and money to burn, Porsche is willing to help as they’ve announced a new carbon offset program for customers in the United States.
Designed to effectively cancel out the CO2 emissions created from driving your car, the program allows people to calculate their emissions and select their preferred offset project.
After visiting the site, users will be asked to enter their annual mileage and their average fuel consumption. While those numbers will vary, a person who drives a 2019 Porsche Cayenne – which has a combined fuel economy rating of 21 mpg – 10,000 miles (16,093 km) annually will need to offset 4.62 tons of CO2.
In order to do this, owners are presented with four different options. For $88.01, they can help save forests in Zimbabwe. Those looking for something closer to home can spend $77.66 to support the Aura Solar I project in Mexico.
Customers can also support the Za Hung Hydropower project in Vietnam ($56.96) or protect the forests on the Afognak Island in Alaska. The latter option is the most expensive of the group as it has a recommend offset price of $129.45 which is more than twice as much as the Vietnam project.
Porsche says each project is “internationally certified” and they’ve partnered with South Pole which is described as a “Swiss-based provider of carbon offsetting projects and sustainability financing that has been active internationally for more than a decade.”
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It remains to be seen if Porsche owners care enough about their pollution to do anything, but Porsche Cars North America President and CEO Klaus Zellmer said “offering an option for greater sustainability is part of creating a superb Porsche experience.”