The Chevrolet Corvette has always proved to be the most popular among Baby Boomers, but Chevrolet believes the C8 has the right ingredients to appeal to customers of all ages.
Speaking with Wards Auto at the unveiling of the new Corvette, GM President Mark Reuss said the C8 should appeal to buyers young and old.
“You can say the buyer, like me, is getting older. But at the end of the day, if you do a great car, [one] that is beautiful, that delivers performance and is attainable, any generation with aspirations for this type of car is going to buy it,” Reuss said. “You don’t have to worry about who can’t get into it any longer or doesn’t want to get into it any longer. A lot of that kind of goes away.”
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The original Chevrolet Corvette was unveiled when Baby Boomers were young kids and when they grew up, in the 1970s and started making money, sales of the Corvette soared and hit a record of 42,571 units in 1977. Now, these Baby Boomers are reaching retirement age and many have left the market. This has caused sales of the Corvette to begin falling.
In recent years, younger buyers have sought out crossovers and SUVs. Reuss acknowledges this, but believes the C8 will help to change things. As he explained, “That’s true but this car here isn’t in the market today, and I think this is going to change everything.”
Reuss pinpoints the fact that the new Corvette features an exciting V8 engine, a dual-clutch transmission as well as eye-catching interior and exterior designs. It will also start at less than $60,000 and he believes this will help the model appeal to younger buyers.