Kyle Sandilands hit the jackpot several years ago when he launched a successful brand of coconut water.
And now the KIIS FM radio personality is expanding his beverage empire with his own premium wine, Nueva Sangria.
Speaking to Daily Mail Australia on Friday, the 48-year-old said that Nueva is the only alcohol he drink because he’s mostly a teetotaller.
Thirsty work! Shock jock Kyle Sandilands has launched his own line of ‘premium’ wine called Nueva Sangria
‘Usually sangria is s**t wine, but we’ve made a high end version,’ Kyle explained with his trademark bluntness.
‘We’re using premium grapes and when we tested it out, we had people 10 to one guzzling it down.’
‘It’s all I drink now,’ he added. ‘I was blind off half a bottle!’
‘Usually sangria is s**t wine, but we’ve made a high end version’: The 48-year-old said that Nueva Sangria is a cut above rival brands thanks to its premium ingredients and high quality
Kyle has always disliked the taste of alcohol, but insists that his own signature sangria will appeal to people just like him who aren’t typically big boozers.
‘I don’t usually like alcohol, I find the taste disgusting, but my sangria is so easy to drink. Even if you don’t like alcohol, you’ll love this,’ he said.
While Nueva Sangria is currently only available to purchase online, Kyle revealed the early response has been ‘fantastic’ and he is already in talks to get the product into liquor stores and bars across the country.
‘I’d die before I give up radio’: Despite his success in the beverage industry, Kyle says that he has no plans to leave radio behind to become a booze mogul
Despite his surprising success in the beverage industry, the Kyle and Jackie O Show host says he has no plans to leave radio behind to become a drinks mogul.
‘It’s my passion and it comes so easy to me,’ he said. ‘I’d die before I give up radio.’
The new business venture comes after Kyle launched H2Coco in 2014, a brand of natural flavoured coconut water sold in major retailers like Coles and Woolworths.
Big business! Kyle hit the jackpot several years ago with his own successful brand of natural flavoured coconut water