Leading model agency MGMT have signed up Married At First Sight star Martha Kalifatidis.
The reality star, 30, has joined the books of the reputable agency that looks after the likes of high-profile models, including Natalie Roser and Rebecca Burrow.
Martha and MGMT both confirmed the partnership on Instagram, but have since found themselves subjected to backlash, with some threatening to boycott Martha – claiming she is too ‘low a calibre’ for the agency.
Ouch: Married At First Sight star Martha Kalifatidis has faced a huge backlash, with fans threatening to boycott the beauty following her signing to talent agency MGMT
Sharing black and white professional shots of Martha to their Instagram page, MGMT announced they are now representing the MAFS star to their followers.
Martha also announced the news on her own Instagram channel, joking with fans as she penned alongside her picture: ‘get your people to talk to my people @mgmt__’
The Greek beauty, who has branded herself the Kmart version of Kim Kardashian, found her exciting news clouded with backlash as some people took against Martha being snapped up by MGMT.
Reputable: The agency is known for having high-profile models listed on its books, including Natalie Roser (pictured above)
Harsh: MGMT announced Martha’s addition to the agency in April, but has since faced backlash with some arguing the reality star ‘isn’t the same caliber’ as its usual talent
They threatened to boycott the agency and star, claiming Martha ‘isn’t of the same calibre’ as the rest of MGMT’s listed talent.
One Instagram user penned: ‘Martha isn’t of the same [calibre] as the rest of your influencers. Best of luck though.’
Another said: ‘Any product she endorses I will go out of my way to not purchase along with my friends and family and probably half the country. Your brand would do better to not have someone like this working for you.’
While one simply said: ‘Boycotting.’
Daily Mail Australia has reached out to MGMT for comment.
Unfair? Martha isn’t the only Married At First Sight star to sign with MGMT, however, as they also represent Cam Merchant, Jules Robinson and Sam Ball
Among the negative comments, however, fans had thrown their support behind Martha and her new endeavour – telling the star to ‘ignore’ her hate directed at her.
She isn’t the first star from Married At First Sight’s sixth season to sign with MGMT, however, as the agency already represents Cam Merchant, Jules Robinson and Sam Ball.
Martha had married husband Michael Brunelli on the show and the two are one of the few couples who have remained together following the show.
The pair appeared to fall out of favour with viewers after they were seen learning about Jesskia Power and Dan Webb’s cheating and chose to stay quiet.
Despite their involvement in the cheating scandal, Martha and Michael became one of the poster couples of MAFS this season.
They agreed to stay together during their final vows on MAFS, despite having doubts about getting involved in a long-distance relationship.
Martha is based in Bondi, Sydney and was reluctant to move back to Melbourne to be with Michael, despite her family being based there too.
Rise to fame: Martha shot to stardom on the sixth season of Married At First Sight where she married husband Michael Brunelli (pictured above)