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Hasbro scoops up Peppa Pig owner for $4 billion – CNN

Hasbro scoops up Peppa Pig owner for $4 billion – CNN

London (CNN Business)Hasbro is buying the company that owns popular children’s cartoon Peppa Pig, expanding its push into entertainment with a bet on preschoolers.The US toymaker said Thursday that it has agreed to buy eOne (ENTMF) for $4 billion. The entertainment company, which trades on the London Stock Exchange, also owns the animated brands PJ…

London (CNN Alternate)Hasbro is procuring the firm that owns neatly-liked kids’s comic strip Peppa Pig, expanding its push into entertainment with a huge gamble on preschoolers.

The US toymaker acknowledged Thursday that it has agreed to eradicate eOne (ENTMF) for $4 billion. The entertainment firm, which trades on the London Stock Change, moreover owns the fascinating manufacturers PJ Masks and Ricky Zoom.
The deal will combine these titles with Hasbro’s neatly-liked manufacturers, including My Puny Pony, Transformers, Play-Doh, Monopoly and Energy Rangers.
“Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of manufacturers that beget charm to gamers, followers and households to all screens globally,” Hasbro (HAS) CEO Brian Goldner acknowledged in an announcement.
The deal, which is nonetheless topic to a pair regulatory approvals, is anticipated to nearby the pause of this 300 and sixty five days. High eOne executives will join the Hasbro team, the corporations acknowledged, with out naming the executives.
Hasbro has sought to get effectively from the closure of Toys “R” Us, a fundamental accomplice by hanging ingenious unique deals.
That entails a partnership with Netflix (NFLX), which acknowledged in June it would produce an fascinating sequence based totally on Hasbro’s “Magic: The Gathering” procuring and selling card sport.

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