What's Rising

How Australian Influencers are losing THOUSANDS of followers after Instagram removed ‘like count’

It’s been five days since Instagram removed the ‘like count’ from Australian users, meaning they can no longer determine the popularity of individual posts.

And the controversial move is already having an unprecedented effect on reality stars and influencers, who are losing thousands of followers a day.

With sponsorships and endorsements determined by engagement levels, number of ‘likes’ and follower counts, the change already appears to be destroying careers. 

If fickle followers and audiences continue to abandon them at this alarming rate, deals could soon dry up for ‘influencers’ who may need to find day jobs. 

Australian reality stars and Influencers are losing thousands of followers a day after Instagram removed the 'like count' last week, meaning brand deals could dry up. Pictured: Keira Maguire

Australian reality stars and Influencers are losing thousands of followers a day after Instagram removed the ‘like count’ last week, meaning brand deals could dry up. Pictured: Keira Maguire

According to analytics website Social Blade, Married At First Sight star Elizabeth Sobinoff’s page appears to be suffering the most.

Although she has been praised for her inspiring posts about female empowerment, 683 people clicked to unfollow her on Monday, with 182 the day before. 

She managed to gain 113 fans on Saturday, but overall she has lost almost 1,000 of her previous 207,000 followers since the change was introduced. 

Fleeing followers: According to analytics website Social Blade , Married At First Sight star Elizabeth Sobinoff (pictured) is suffering the most with her page

Fleeing followers: According to analytics website Social Blade , Married At First Sight star Elizabeth Sobinoff (pictured) is suffering the most with her page 

What's going on? Although Liz is hugely popular, 683 people unfollowed her on Monday, with many more leaving prior to that, after Instagram introduced the change on July 18

What’s going on? Although Liz is hugely popular, 683 people unfollowed her on Monday, with many more leaving prior to that, after Instagram introduced the change on July 18

Likewise, Elizabeth’s co-star Cyrell Paule also appears to be losing followers fast. 

She managed to gain 277 fans on Friday, but has lost a total of 1,241 since July 14, with Instagram’s change not helping her already fleeing followers.  

Interestingly, controversial stars, such as Ines Basic, are gaining more followers than they’re losing, suggesting they are reaching people who did not watch MAFS.

Big change: Popular MAFS star Cyrell Paule (pictured) also appears to be losing followers fast

Big change: Popular MAFS star Cyrell Paule (pictured) also appears to be losing followers fast

In the red: Although Cyrell managed to gain 277 fans on Friday, she has lost a total of 1,241 since July 14, with Instagram's change not helping her already fleeing followers

In the red: Although Cyrell managed to gain 277 fans on Friday, she has lost a total of 1,241 since July 14, with Instagram’s change not helping her already fleeing followers

Similar to Cyrell, Bachelor In Paradise stars Alexandra Nation and Keira Maguire are both seeing substantial drops in their followers daily, Social Blade calculates. 

Despite already seeing their numbers declining before Instagram’s change last week, the lack of the popular ‘like count’ has not helped them keep an audience. 

Stars from Love Island Australia are also taking a hit too, with data showing Teddy Briggs’ audience shrinking by the day.

Losing fans: Bachelor In Paradise's Keira Maguire (pictured) is also seeing substantial drops in her followers daily, Social Blade's data suggests

Losing fans: Bachelor In Paradise’s Keira Maguire (pictured) is also seeing substantial drops in her followers daily, Social Blade’s data suggests

Leaving: Despite Keira already seeing her numbers declining before Instagram's change last week, the data shows that the lack of the 'like count' has not helped maintain her audience

Leaving: Despite Keira already seeing her numbers declining before Instagram’s change last week, the data shows that the lack of the ‘like count’ has not helped maintain her audience

Going down: Bachelor star Alex Nation (pictured) is another star seeing her numbers drop, according to the data by Social Blade

Going down: Bachelor star Alex Nation (pictured) is another star seeing her numbers drop, according to the data by Social Blade

Going down: Bachelor star Alex Nation (pictured) is another star seeing her numbers drop, according to the data by Social Blade 

Former Bachelorette Ali Oetjen is another reality star turned influencer appearing to lose more followers than they’re gaining lately, according to the data. 

However, the blonde has proved she is still capable of earning an income through the app, recently selling out her first wellness retreat in Melbourne to fans.  

Although the recent change to Instagram will not have helped the personalities see their potential as influencers diminish so quickly, there is another reason behind it. 

One likely explanation is that less-invested viewers of their respective shows click to follow the stars when the program is airing amid the fanfare and excitement.

Then, as months pass and hype dies down, they click to unfollow while possibly growing tired of seeing constant endorsements every day.   

Fleeing: Stars from Love Island Australia are also taking a hit too, with data showing Teddy Briggs' (pictured) audience shrinking by the day

Fleeing: Stars from Love Island Australia are also taking a hit too, with data showing Teddy Briggs' (pictured) audience shrinking by the day

Fleeing: Stars from Love Island Australia are also taking a hit too, with data showing Teddy Briggs’ (pictured) audience shrinking by the day

Not so zen! Ali Oetjen is another reality star turned influencer appearing to lose more followers than they're gaining lately, according to the data

Not so zen! Ali Oetjen is another reality star turned influencer appearing to lose more followers than they’re gaining lately, according to the data

Cashing in: However, Ali has proved she is still capable of earning an income through the app, recently selling out her first wellness retreat with fans in Melbourne

Cashing in: However, Ali has proved she is still capable of earning an income through the app, recently selling out her first wellness retreat with fans in Melbourne

Daily Mail UK

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