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Jessica Alba looks ethereal in white, puff-sleeved dress at the launch of her Honest beauty range

Jessica Alba is a vision in white as she dons elegant puff-sleeved gown while attending the launch of her Honest beauty range in Rome

She often cuts a glamorous figure on many a red carpet.

And it was business as usual for Jessica Alba as she turned heads at the presentation of her new beauty line Honest at Douglas Beauty Store in Via del Tritone, Rome on Saturday.

The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline.

Stunning: Jessica Alba as she turned heads at the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

Stunning: Jessica Alba as she turned heads at the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

The angelic, floor-length number also displayed ruching at the front as well as a thick strap across one shoulder. The star accessorised her outfit with terracotta, platform heels and a bright green handbag.

Upping the glam, Jessica’s brunettes tresses were left to cascade down her back in bouncy curls, while she added a delicate palette of make-up to her face.

The entrepreneur was in good spirits as she smiled and waved to the crowd as she made her way into the event. 

While she’s taking her Honest Company global, Jessica has also been busy over the past week on her latest acting venture. 

Flawless: The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline

Flawless: The actress, 38, looked stunning in a white, off-the-shoulder dress which featured puff-sleeves and a plunging neckline

Show-stopping: The angelic, floor-length number also displayed ruching at the front as well as a thick strap across one shoulder

Show-stopping: The angelic, floor-length number also displayed ruching at the front as well as a thick strap across one shoulder

Jessica spent the weekend promoting her new female-led action series, L.A’s Finest, at the Monte Carlo TV Festival.

The Sin City star’s new show, L.A’s Finest, is a police drama that follows two LAPD detectives (played by Gabrielle and Jessica) and serves as an off-shoot of the Bad Boys franchise.

The series marks Jessica’s return to acting after she took a break from the industry to focus on her consumer goods company.

Speaking after her return on The Tonight Show Starring Jimmy Fallon, the actress said: ‘I got to a point with the business where I was like I miss acting.’ 

Stylish outing: The star accessorised her outfit with terracotta, platform heels and a bright green handbag

Stylish outing: The star accessorised her outfit with terracotta, platform heels and a bright green handbag

So chic: Upping the glam, Jessica's brunettes tresses were left to cascade down her back in bouncy curls, while she added a delicate palette of make-up to her face

So chic: Upping the glam, Jessica’s brunettes tresses were left to cascade down her back in bouncy curls, while she added a delicate palette of make-up to her face

She added: ‘I have always wanted to be an action hero. I wanted to be Bruce Willis in Die Hard, I didn’t want to be the girl getting saved.

‘I wanted to be the one doing the action and the comedy and this is the first time I have ever read two women of colour that are starring in an action genre and it’s really cool.’

Jessica raises her three children with her husband of eleven years, producer Cash Warren, 40. The couple share daughters Honor, 11, and Haven, seven, as well as 18-month-old son Hayes.

Good mood: The entrepreneur was in good spirits as she smiled and waved to the crowd as she made her way into the event

Good mood: The entrepreneur was in good spirits as she smiled and waved to the crowd as she made her way into the event

Entrepreneur: The beaming star was in the Italian city to present her beauty line Honest at Douglas Beauty Store

Entrepreneur: The beaming star was in the Italian city to present her beauty line Honest at Douglas Beauty Store

Daily Mail UK

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