‘Is that meant to make me want to go?’ Joel Creasey hits out at Melbourne café that gives reality TV stars and influencers free food in exchange for Instagram posts
Melbourne‘s Legacy Camberwell is one of Australia’s most influencer-friendly cafes, offering stars free food, and occasionally cash, in exchange for ads on Instagram.
But one person who is not impressed by their modern approach to marketing is comedian Joel Creasey, 28, who hit out at the eatery on Twitter on Saturday.
‘Can some explain that cafe “Legacy Camberwell” to me? So many influencers posting photos of their free meals there,’ he began.
‘Is that meant to make me want to go?’: Joel Creasey (pictured) has hit out at Melbourne cafe Legacy Camberwell for giving influencers free food in exchange for Instagram posts
The former I’m A Celebrity campmate added: ‘Is that meant to make me want to go? I couldn’t think of a worse crowd to eat with.’
Joel then shared a recent caption the venue posted on Instagram, which read: ‘If you didn’t snap a picture of your food before eating it, did you really go out for brunch?’
Mocking the statement, Joel simply wrote: ‘Lol. It all becomes poo guys.’
‘I couldn’t think of a worse crowd to eat with’: Joel didn’t hold back on Twitter on Saturday, questioning why ‘so many influencers are posting photos of their free meals?’
Hot spot: Legacy Camberwell (pictured) in Melbourne’s east is visited daily by stars from shows such as Married At First Sight and The Bachelor who promote it on Instagram
Joel then mocked a recent caption the cafe posted, which read: ‘If you didn’t snap a pic of your food before eating it, did you really go out for brunch?’. Pictured Bachelor’s Tenilla Favios
Legacy Camberwell in Melbourne’s east is visited daily by stars from shows such as Married At First Sight and The Bachelor who promote it on Instagram.
In May, the venue was ordered to pay out to an Instagram influencer after an agreement over paid posts ‘turned sour’.
Chloe Roberts struck up a deal with the cafe to get paid $300 per promotional post on her Instagram page which boasts more than 125,000 followers.
But the agreement between Chloe and cafe owner, Con ‘Costa’ Katsogiannis, broke down after she removed the posts from her page later on by archiving them.
Famous customers: Cyrell Paule and Eden Dally (pictured) dined out at the cafe last month
Did they pay for those? Keira Maguire (L) and Tegan Martin (R) have also visited several times
The 19-year-old argued doing so was in the interest of both parties as ’90 per cent of the views of an image occur in the first week’.
Costa didn’t believe the reasoning, saying the posts should remain publicly visible ‘until the client expressly agrees that the image be archived’.
Mr Ian Lulham of the Victorian Civil and Administrative Tribunal ordered the owner to pay Chloe two-thirds of the sum she sought, as well as her filing fees of $276.
Daily Mail Australia has contacted Legacy Camberwell for comment.
Legal matter: In May, the cafe was ordered to pay out to influencer Chloe Roberts (pictured) after an agreement over paid posts ‘turned sour’ when she removed them from her profile
Taking action: The cafe previously agreed to pay Chloe $300 per post, with her saying she ‘archived them’ as ’90 per cent of the views of an image occur in the first week’