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Little Mix’s Leigh-Anne Pinnock showcases swimwear line alongside The Apprentice’s Sian Gabbidon

She recently launched her swimwear brand In’A’Seashell with childhood friend Gabrielle Urquhart.

And Leigh-Anne Pinnock swapped the stage for her exhibition stand as she showcased her range of swimwear at the Pure London fashion show at London Olympia on Monday.

The Little Mix star, 27, was at the event to show off the range of beach wear that promises to deliver a range of bikinis that strive to promote self love and body confidence.

In business: Leigh-Anne Pinnock, 27, swapped the stage for the stall as she showcased her range of swimwear at the Pure London fashion show at London Olympia on Monday

In business: Leigh-Anne Pinnock, 27, swapped the stage for the stall as she showcased her range of swimwear at the Pure London fashion show at London Olympia on Monday

Leigh-Anne did not dress for the British heat wave as she opted for black skinny jeans teamed with a yellow plaid shirt.

She completed her look with chunky black boots and added a designer Hermes belt around her waist.  

The star kept her make-up minimal, allowing her natural beauty to take centre stage and she pulled her curly locks up in a half up-do. 

Joining the High Wycombe native was her friend and business partner Gabrielle, who looked every inch the business woman in a black pencil skirt and black wrap blouse.

You're hired! Also exhibiting at the fashion event was The Apprentice's Sian Gabbidon, 25, who owns fashion brand Sian Marie

Stylish: The 2018 winner of the business show, ensured she brought the glamour to event in a bardot mini-dress crafted out of a printed material boasting amber, mustard, beige and teal tones

You’re hired! Also exhibiting at the fashion event was The Apprentice’s Sian Gabbidon, 25, who owns fashion brand Sian Marie

Stunner: Leigh-Anne kept her make-up minimal, allowing her natural beauty to take centre stage and she pulled her curly locks up in a half up-do

Stunner: Leigh-Anne kept her make-up minimal, allowing her natural beauty to take centre stage and she pulled her curly locks up in a half up-do

Also exhibiting at the fashion event was The Apprentice’s Sian Gabbidon, 25, who owns fashion brand Sian Marie.

The 2018 winner of the business show, ensured she brought the glamour to event in a bardot mini-dress crafted out of a printed material boasting amber, mustard, beige and teal tones.

She boosted her height with killer vinyl heels that tied up around her lithe ankles.

Lord Sugar’s business partner left her raven locks down and modelled a stunning face of make-up including smokey eyes and hot pink lip colour.

Joint venture: Joining the High Wycombe native was her friend and business partner Gabrielle, who looked every inch the business woman in a black pencil skirt and black wrap blouse

Joint venture: Joining the High Wycombe native was her friend and business partner Gabrielle, who looked every inch the business woman in a black pencil skirt and black wrap blouse

Later on, the leggy stunner switched her outfit and modelled another item from her range.

Her new look was the same bardot design as her previous ensemble but it was a simple beige colour. 

Supporting one another’s brands, Leigh-Anne, Sian and Gabrielle posed for snaps together in front of their exhibition spaces. 

Meanwhile, Leigh-Anne previously spoke about her exciting new venture. 

The Salute singer said: ‘I’m so excited to launch In’A’Seashell. I’ve wanted my own fashion brand for a long time now, and to see it finally released is beyond a dream come true.

Outfit change: Later on, Sian switched her outfit and modelled another item from her range - her new look was the same bardot design as her previous ensemble but it was a simple beige colour

Outfit change: Later on, Sian switched her outfit and modelled another item from her range – her new look was the same bardot design as her previous ensemble but it was a simple beige colour

‘We’ve built this brand to promote self love and confidence and we want everyone who wears In’A’Seashell to feel sexy, empowered and obsessed with the skin they’re in.

‘I set up In’A’Seashell with my best friend Gabby. To create my own swimwear brand with such a good friend has been amazing.’

She continued: ‘Our journey started by a pool in Miami, where we started conversations about both wanting our own swimwear range. Greg, Gabby’s fiance, had bought her a sewing machine to get things started! So we decided to join forces and build a brand together.

‘From start to finish we have built this brand entirely ourselves. Four months after our conversations in Miami, we were in China finding our factories and picking our fabrics. We have been in charge of the process every step of the way – and it has been an interesting experience to say the least!

Business women: Supporting one another's brands, Leigh-Anne, Sian and Gabrielle posed for snaps together in front of their exhibition spaces

Business women: Supporting one another’s brands, Leigh-Anne, Sian and Gabrielle posed for snaps together in front of their exhibition spaces

‘We’ve brainstormed and designed every bikini from scratch, creating designs and colours that we would wear ourselves, that will empower women to look their very best.’

Explaining her brand further, she added: ‘The swimwear ranges from a UK6 to a UK18. For launch we have 4 bikini designs in 3 different colours – white, yellow and black.

‘From the BRITS and the Global Awards, to climbing Kilimanjaro and being the new face of Umbro, 2019 has been completely non stop for me, but I am so excited to finally launch something I have worked so hard on.

‘This is a swimwear brand like no other and I just hope everyone loves as much as we do.

‘Like seashells we are all beautiful and unique each with a story to tell.

‘So we are so excited to share this with you tonight, as today we go fully live.’

Proud: Leigh-Anne previously said of her business: 'I'm so excited to launch In'A'Seashell. I've wanted my own fashion brand for a long time now, and to see it finally released is beyond a dream come true'

Proud: Leigh-Anne previously said of her business: ‘I’m so excited to launch In’A’Seashell. I’ve wanted my own fashion brand for a long time now, and to see it finally released is beyond a dream come true’

Daily Mail UK

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