Social media star PewDiePie has capped off a memorable week by reaching 100 million subscribers on YouTube, days after marrying his long-term girlfriend.
The Swedish internet sensation, real name Felix Kjellberg, 29, reached the milestone following a race with Indian record label and film production company T-Series who hit the 100 million target in May.
Despite starting an online campaign to drum up further subscriptions in his widely viewed channel, PewDiePie previously admitted he didn’t care who won the contest.
Time to celebrate: Social media star PewDiePie has capped off a memorable week by reaching 100 million subscribers on YouTube, days after marrying his long-term girlfriend
‘Everyone is going on the rant, “YouTube is not really becoming YouTube” and, ‘it’s never going to be the same now,’ he said in 2018.
‘I think if YouTube does shift in a way where it does feel more corporate, [then] something else will take its place.’
His fans event went the extra mile to raise his subscriber count by funding radio adverts and billboard displays.
PewDiePie is yet to comment on reaching the massive subscriber count.
On Monday, the controversial Swedish vlogger and Marzia Bisognin, 26, tied the knot at the Temperate House and the Nash Conservatory in Kew Gardens.
Announcing the news via his Instagram and Twitter accounts on Tuesday, he wrote: ‘We are married!!! I’m the happiest I can be. I’m so lucky to share my life with this amazing woman.’
Marzia also posted a stunning gallery of images on her social media pages, telling her 6.2 million Instagram followers that the day carried a special significance for the couple.
She wrote: ‘Yesterday, the 19th of August – after exactly 8 years since we met – we celebrated our wedding with our closest friends and family.
Special time: The Swedish internet sensation, real name Felix Kjellberg, 29, reached the milestone following a race with Indian record label and film production company T-Series who hit the 100 million target in May
‘It was the most beautiful day, which I will treasure forever. I am so thankful for all the people that made time to attend the event and helped us celebrate our marriage.
‘I feel like I’m the luckiest person and I’m so full of love. Incredibly ecstatic to be able to call Felix my husband for the rest of our lives.’
An eyewitness told MailOnline on Tuesday: ‘It was a late afternoon/early evening wedding. It appeared to be a small and intimate affair with just a select handful of people.
‘The guests used the Elizabeth Gate, the same entrance as customers. There didn’t appear to be much security put in place, just a few members of staff surrounding the venue with the wedding in clear view of visitors.
WHO IS PEWDIEPIE?
PewDiePie is the alias of Swedish YouTube giant Felix Kjellberg.
The 29-year-old internet sensation is a controversial character who has the most-subscribed-to channel on the video site.
He has a staggering 99 million subscribers on YouTube – more than the population of the UK.
Both of his parents, Johanna and Ulf Kjellberg, are successful Chief Executives of their respective companies in Sweden.
Social star: PewDiePie is the alias of Swedish YouTube giant Felix Kjellberg
And having been schooled at Goteborgs Hogre Samskola, located in one of the city’s most prosperous areas, he could have been destined for a corporate life too.
But, fortunately for his millions of fans, Kjelberg’s ambitions weren’t in line with his classmates’ at Chalmers.
PewDiePie has previously earned blacklash for including racist and antisemitic messages in his videos.
In July 2018, he posted an insensitive meme related to the 25-year-old pop star Demi Lovato, following her overdose and alleged heroin use.
The YouTuber, who resides in Brighton, UK, shared a meme that shows a nondescript character asking their mother for money. The character pretends the money will be used to buy a burger but then uses the money to purchase heroin ‘like a boss’.
PewDiePie eventually deleted his tweet.
Back in February 2017, Disney cut ties with the YouTuber after he featured a man holding a ‘Death to all Jews’ sign in one of his videos.
‘I’m sorry, I didn’t think they would actually do it,’ PewDiePie told his viewers in a clip. ‘I feel partially responsible. It might just be my crude sense of humor, but I think there’s something funny about that.’
Seven months later, in September 2017, he was caught shouting the N-word during a live stream of himself playing the multiplayer online shooting game Playerunknown’s Battlegrounds.
‘At one point, PewDiePie and Marzia appeared to be by themselves inside the Nash Conservatory by Elizabeth Gate as guests waited outside.’
The pair met online in 2011, with Marzia moving to Sweden to live with PewDiePie six months later. They later relocated to Brighton, UK – a known haunt for YouTubers such as Joe Sugg, Zoella and Alfie Deyes – with their pugs Edgar and Maya.
Marzia was a known fan of her now-husband’s online career and is thought to have slid into his DMs while she still lived in Italy. He replied and they became close.
Her screenname – before they met – was even CutiePieMarzia, a presumed nod to her YouTube idol.
Moving in: The pair met online in 2011, with Marzia moving to Sweden to live with PewDiePie six months later
He hopped on a plane to Italy to meet her, recalling in a Swedish Radio interview four years ago: ‘If there was something I learned at this point was, if there is something you want, grab it, otherwise drop it. So I went to Italy.
‘I did not even tell anyone that I was going away. I just left home and left a note to my parents in the kitchen and told them that I could not watch the dog anymore.
My deal for staying at home was that if I did not have a job, I had to walk the dog every lunch, a task I handled miserably.’
He admitted it was ‘the most crazy thing’ he had ever done.
‘She was waiting with a friend at the arrivals gate. More beautiful in real life than in the videos she sent me.’
He proposed to her on April 27 2018. Marzia announced the news on Instagram posting a picture wearing an engagement ring and captioning it: ‘Felix proposed!’
PewDiePie’s net worth is currently believed to be about $30 million (£24.7 million). Marzia’s is $2 million (£1.6 million).
COURTING CONTROVERSY: PEWDIEPIE’S PUBLIC DRAMAS OVER THE YEARS
In his early career, before finding major mainstream success, PewDiePie used rape jokes in some videos, for which he attracted criticism and controversy.
He addressed the issue through a social media post, writing: ‘I just wanted to make clear that I’m no longer making rape jokes, as I mentioned before I’m not looking to hurt anyone and I apologise if it ever did.’
Having branched into non-gaming content, PewDiePie was noticed for allegedly using racial slurs. This lead to a hashtag – #PewdiepieIsOverParty – to trend worldwide on Twitter.
He then uploaded a video of him paying a duo on website Fiverr to display a message which read ‘DEATH TO ALL JEWS’. He immediately apologised stating: ‘I’m sorry, I didn’t think they would actually do it. I feel partially responsible. It might just be my crude sense of humor, but I think there’s something funny about that.’
Following this, The Wall Street Journal unearthed content from August 2016, which saw him make antisemitic jokes and Nazi imagery.
He said, in response: ‘I am in no way supporting any kind of hateful attitudes. I think of the content that I create as entertainment, and not a place for any serious political commentary. Though this was not my intention, I understand that these jokes were ultimately offensive.’
Later that month, the Disney-owned Maker Studios multi-channel network cut ties with the vlogger. Google also took action, dropping him from the Google Preferred advertising programme, as well as cancelling the Scare PewDiePie YouTube Red series.
He used the ‘N-word’ during an outburst at another player while live-streaming PlayerUnknown’s Battlegrounds later in the year, later vlogging: ‘I’m disappointed in myself because it seems like I’ve learned nothing from all these past controversies, [using the slur] was not okay. I’m really sorry if I offended, hurt or disappointed anyone with all of this. Being in the position that I am, I should know better.’
He attracted controversy for using the term ‘Twitch thots’, said to be a sexist remark, about streamer Alinity. The video this featured in was removed. There was a major feud between the vloggers as a result.
In the summer of 2018, PewDiePie posted an insensitive meme related to the 25-year-old pop star Demi Lovato, following her overdose and alleged heroin use.
The YouTuber shared a meme that shows a nondescript character asking their mother for money. The character pretends the money will be used to buy a burger but then uses the money to purchase heroin ‘like a boss’.
PewDiePie eventually deleted his tweet.
Two months later, he waded into another drama when he voiced his opinion on the upcoming boxing match between fellow YouTubers Logan Paul and KSI, branding them both ‘scumbags’ – specifically calling out the latter for comments he made about his now-wife.